Visual Communications in Social Media

According to the marketing specialist Sabrinna Veloso, Tiktok has five different types of advertisement, being them:    Topview ads: are ads that you see as soon as you open the app. Their format is like the other videos on the feed, with options to share, like, and comment.    Brand takeover ads: are like the topview ads but without call-to-action, share, like, and comment options.  In-feed ads: are usually in between the videos, disguised as any other videos you see on the platform. It has CTA and interaction options like the topview ads.    Branded hashtag challenges: consist in having real users participate in a challenge involving the brand or product, being one of the most organic types of advertising on the website.    Branded effects: are special effects and filters created by brands to encourage people to use them in their videos. With many options to choose from, companies are striving on their own and with help of content cr...

It is undeniable the impact and huge reach that TikTok has, with an exponential growth the past year. With thousands of brands and products advertising on the website with a high reach rate, the platform was responsible for $2.3 billion dollars spent on the app (Cyca, 2022). The app is still behind the Instagram and Facebook giants but shows a promising future in its last few years’ reports. The age range of users is quite varied, but naturally the majority is between 18 and 24 years old, being almost 40% of all users according to the website Oberlo. The social media is available in 175 countries, has over 1 billion active users, and gains 650 thousand new users, on average, every day. With that being said, companies are increasingly investing in the short-video format to advertise their products and services and raise brand awareness, from big companies to small businesses. Besides being extremely popular, the cost to create content can be very low. Simple videos make as much success...