Is advertising on TikTok a good strategy?

It is undeniable the impact and huge reach that TikTok has, with an exponential growth the past year. With thousands of brands and products advertising on the website with a high reach rate, the platform was responsible for $2.3 billion dollars spent on the app (Cyca, 2022). The app is still behind the Instagram and Facebook giants but shows a promising future in its last few years’ reports. The age range of users is quite varied, but naturally the majority is between 18 and 24 years old, being almost 40% of all users according to the website Oberlo. The social media is available in 175 countries, has over 1 billion active users, and gains 650 thousand new users, on average, every day. With that being said, companies are increasingly investing in the short-video format to advertise their products and services and raise brand awareness, from big companies to small businesses. Besides being extremely popular, the cost to create content can be very low. Simple videos make as much success as very elaborated ones. Any company can have great results thanks to the algorithm that promotes videos by their relevance and impact, therefore, small accounts can blow up in a matter of hours. It is definitely a strategy to consider. Sources: https://www.oberlo.com/statistics/tiktok-age-demographics