Types of ads on TikTok



According to the marketing specialist Sabrinna Veloso, Tiktok has five different types of advertisement, being them: 

 Topview ads: are ads that you see as soon as you open the app. Their format is like the other videos on the feed, with options to share, like, and comment. 

 Brand takeover ads: are like the topview ads but without call-to-action, share, like, and comment options.

 In-feed ads: are usually in between the videos, disguised as any other videos you see on the platform. It has CTA and interaction options like the topview ads. 

 Branded hashtag challenges: consist in having real users participate in a challenge involving the brand or product, being one of the most organic types of advertising on the website. 

 Branded effects: are special effects and filters created by brands to encourage people to use them in their videos. With many options to choose from, companies are striving on their own and with help of content creators to promote their products. 

 Sources: https://www.devotion.com.au/insights/pros-and-cons-tiktok-ads/

Comments

  1. Pardeep kaurDecember 8, 2022 at 10:51 AM

    Yes, you are right that when we open Tik Tok, sometimes ads occur first and have option to share, like and comment. I like the way you explained because it is easy to understand.

    ReplyDelete
    Replies
    1. maluDecember 15, 2022 at 11:05 AM

      I'm glad it was clarifying! It is always good to know what contents are advertisings and which ones are not. :)

      Delete
  2. Kiranjot KaurDecember 10, 2022 at 11:30 PM

    I do agree with you because i also use tik tok and it shows me many different kinds of ads which you mentioned in your blog.

    ReplyDelete

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