Visual Communications in Social Media

  TikTok is considered a platform made for Generation Z and is considered one of the world’s fastest-growing social media platforms. This being said, this platform can help small and big businesses to grow potentially because researchers confirmed that TikTok users spend about 45 minutes per day scrolling through the app and opening it eight times a day. By 2020 TikTok has been downloaded by 2.6 billion times and 1.1 billion users per month have enjoyed explosively the platform. This is how it is considered one of the strongest social media to grow your business as short videos.   Here are some tips that you can use for your own starting business: 1.       Grow your Brand’s TikTok Presence. 2.       Collaborate with TikTok Influencers. 3.       Advertise on TikTok 4. Creative Content.                        Thomas, M. (2...

When choosing a new marketing strategy is imperative to know and list the pros and cons that might come with it. Even though Tiktok is shown to be a great tool overall, it still has its downsides. Below we will list some of the pros and cons cited on the website The Upcoming:    Pros   1. High exposure: the app has about 1 billion active users and gains over 650 thousand new users daily; those numbers can be very attractive to new and existing companies looking for big reachability. 2. Creativity: the casual and laid-back type of content present on the website provides enough space for businesses to be creative, as well as new trends being created on a daily basis that companies can use in their own benefit to promote their products and services and organically reach the audience that is consuming that content.  3. Automatic-playing ads: the ads are automatically played on the "for you page" with the tags "promoted" or "sponsored" to guarantee clarity...

Not only TikTok! All social networks take advantage of visual communication to transmit messages and information to the whole world. People worldwide communicate daily, all the time, through verbal or visual communication (Fahmy, Bock, & Wanta, 2014), and social networks allow communication to be natural and straightforward. Visual communication is vital in social networks since, for many people, images and visual content is the easiest universal language to understand and process. People unconsciously process images on their social networks like TikTok, Instagram, Facebook, and Youtube all the time. Even if they don't realize it, everything they see on social networks impacts their lives. All people who use social networks are exposed to all types of content; for this reason, marketers take advantage of the use of these platforms to easily reach users. In the image on the right, you can see some examples of large companies that promote themselves on different social netwo...

The platform mainly attracts the younger generations with their easy-to-consume media. Companies that seek to reach that demographic are increasingly investing resources (very little, for it is a cheap strategy) in that type of marketing. Even big businesses and artists that technically don't need Tiktok for their promotion, are on the platform making their moves. According to Battisby (2021), companies such Nike, Pepsi, Calvin Klein, and many others has paid and influencer promotion on the app. Big artists such as Charlie Puth and Meghan Trainor are avid posters on the social media, interacting with fans and promoting their songs, with the goal of making them viral and trendy. With so many big names on the app, Tiktok has become a very attractive social media for the young ones to consume and interact with their idols and favorite brands. Reference: Battisby, A. (2021, November 11). An in-depth look at marketing on TikTok. Digital Marketing Institute. Retrieved December 11, ...

 '' Visual communication, when combined with social media, has a powerful impact.'' (UCW, n.d.)   TikTok is a platform used daily by users from all over the world for all kinds of interests. This app is so developed that you can create videos of up to 60 seconds that can be edited with all sorts of creative tools. According to David White, visual communication transmits information and ideas through symbols and images, graphic design, film, typography, and more (White, 2021). Visual communication started in the primitive era with paintings in caves and stones, hieroglyphs and drawings, but as technology advanced, visual communication has powerfully transcended. How is visual communication transmitted on TikTok? TikTok has many tools that are incorporated into visual communication. Effects:  Thousands of effects contribute to visual communication on this platform, effects of all colours and all kinds for any occasion; the combination of colours, shapes, and disto...

  TikTok is a new platform of endless stream videos, no longer than one minute each. The app can indicate your interests and with a swipe up you can skip videos you don’t like. For this reason, the algorithm of the app adapts what is served up next. This automated content recommendations system makes the addictive for their consumers. Like other platforms, TikTok allows following your favourite video creators, posts and comments. The special thing that TikTok has is that you can make a duet with other users, allow two videos at the same time, place them together side by side, and make connections worldwide.    References :  Tidy, J and Smith, S. (2020). TikTok: The story of a social media giant . BBC News. https://www.bbc.com/news/technology-53640724