Pros and cons of advertising on Tiktok

When choosing a new marketing strategy is imperative to know and list the pros and cons that might come with it. Even though Tiktok is shown to be a great tool overall, it still has its downsides. Below we will list some of the pros and cons cited on the website The Upcoming: 

  Pros 

1. High exposure: the app has about 1 billion active users and gains over 650 thousand new users daily; those numbers can be very attractive to new and existing companies looking for big reachability.

2. Creativity: the casual and laid-back type of content present on the website provides enough space for businesses to be creative, as well as new trends being created on a daily basis that companies can use in their own benefit to promote their products and services and organically reach the audience that is consuming that content. 

3. Automatic-playing ads: the ads are automatically played on the "for you page" with the tags "promoted" or "sponsored" to guarantee clarity to the users. 

  Cons 

1. Young audience: even though there are users above 30 years old, the majority are between 18 and 24 years old. With that being said, it might not be a great idea if the product or service is directed to an older audience. 

2. Advert censorship: the platform removes videos that violate the app's guidelines. Any content that looks like violence, nudity, or that fires up political situations will most likely be deleted by the platform.

Reference: https://www.theupcoming.co.uk/2020/03/20/the-pros-and-cons-of-tiktok-advertising/