Visual Communications in Social Media

  TikTok was created in September 2016 by the Chinese start-up company named ByteDance. Tiktok is named like that to suggest the short format of the video. They increased their potential social media in 2017 when they acquire a rival app, Musical.ly with 200 million accounts on Tiktok. Now is considered the most valuable start-up in the world. TOOLS TikTok is a social media app that allows for making short-form videos. The length of each video is between 15-60 seconds. There is no specific theme for the videos, they can be just to entertain the users. However, it is increasingly used for formal services and to promote and sell products. Some of the main industries that Tiktok referred to are beauty, fashion, personal finance, and cooking . All users, amateur or professional, have access to create videos using or adding an effect like filters, background, music and stickers. Also, they can split-screen videos even if they are in different parts of the world.  References :...

 According to Forbes magazine, Tiktok is a platform that has touched on important issues such as the Covid-19 pandemic, Black Lives Matter, LGBTQA+ rights and more (Paoletti, 2022).  The content that this platform has is extensive because, in addition to being an entertainment application, people also use it as a source of information; this is thanks to the fact that the spread of news is faster and more viral. TikTok refers to itself as a platform that is ''not just for entertainment, but also for learning something new, picking up a new skill, or just being inspired to do something you've never done before.'' (Paoletti, 2022).  TikTok, as a source of information, is a tool that facilitates teachers, doctors and specialists from different branches so that they can connect with society and thus transmit an educational message. Ty pes Of Educational Content On TikTok:  Consistent Formats And Video Series:  TikTok works as a tool to focus on certain specific topic...

Access to information about what is happening in the world has always been available through different sources such as newspapers, radio, and television, but as society has changed, the methods of consuming information have also. Social networks have recently taken a very important role in society, this is because a large part of the population has them. Among the main social networks most used worldwide are Facebook, Twitter, Instagram, YouTube, and TikTok (Lua, n.d.) Despite the popularity of this platform being very great, one of the main cons of TikTok is that for the very reason that anyone can upload all kinds of content, the information sources may not be true and people will find false information. REFERENCES: Lua. (n.d.) 20 Top Social Media Sites To Consider Your Brand in 2022. Buffer. https://buffer.com/library/social-media-sites/  Arcane. (n.d.) Tik Tok is Changing The Way We Consume Media. Arcane. https://thearcane.com/field-notes/blog/tiktok-and-advertising/ 

According to the marketing specialist Sabrinna Veloso, Tiktok has five different types of advertisement, being them:    Topview ads: are ads that you see as soon as you open the app. Their format is like the other videos on the feed, with options to share, like, and comment.    Brand takeover ads: are like the topview ads but without call-to-action, share, like, and comment options.  In-feed ads: are usually in between the videos, disguised as any other videos you see on the platform. It has CTA and interaction options like the topview ads.    Branded hashtag challenges: consist in having real users participate in a challenge involving the brand or product, being one of the most organic types of advertising on the website.    Branded effects: are special effects and filters created by brands to encourage people to use them in their videos. With many options to choose from, companies are striving on their own and with help of content cr...

It is undeniable the impact and huge reach that TikTok has, with an exponential growth the past year. With thousands of brands and products advertising on the website with a high reach rate, the platform was responsible for $2.3 billion dollars spent on the app (Cyca, 2022). The app is still behind the Instagram and Facebook giants but shows a promising future in its last few years’ reports. The age range of users is quite varied, but naturally the majority is between 18 and 24 years old, being almost 40% of all users according to the website Oberlo. The social media is available in 175 countries, has over 1 billion active users, and gains 650 thousand new users, on average, every day. With that being said, companies are increasingly investing in the short-video format to advertise their products and services and raise brand awareness, from big companies to small businesses. Besides being extremely popular, the cost to create content can be very low. Simple videos make as much success...